Much of app revenue comes from advertising. In 2021, in-app advertising revenue reached $288 billion. Having such a consistent consumer base is important for growth. Though it may not seem like a large number, 5% is a significant amount of users who are willing to spend extra money while using an app.
Revenue Models | Trends | Segments | App Store vs Play Store | App DownloadsĪround 5% of users make in-app purchases. The average in-app purchase is $1 for iPhone users and $0.47 for Android.įor further analysis, we broke down the data in the following ways: This is an 18.88% increase from 2020 consumer spending, which topped off at $143 billion.Ĥ8.2% of mobile app revenue comes from in-app purchases.īy 2023, the total revenue of mobile apps is projected to be $935 billion. Global consumer spending on apps reached $170 billion in 2021.
Consumers and investors alike should be aware of some important growing trends in the app industry. Mobile apps have been on the rise ever since they became the core tenant of smartphones in the early 2000s.
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